Throughout the many wine-growing regions of the world there are hidden treasures at every price point. The informed and dedicated certified sommeliers at Wine Masters are committed to making them available to you.

A majority of wines that carry the Wine Masters seal are not available everywhere. While you may recognize some wines on the list, many are specifically chosen for Wine Masters. We’ve developed our list through unique relationships with some of the best wineries from around the country and the world.

Of special interest is our Signature Collection – produced by a limited number of elite winemakers from around the world. Our stores are one of the primary destinations for these spectacular wines. Our certified sommeliers have a very thorough and substantive choice process than other stores.  In fact , currently only about 200 wines have met our standards.

How do we choose the wines? Through a distinct selection process we developed called T.A.S.T.E.  — a process where we determine if a wine is a good representation of its varietal, with great "nose", structure, balance, impression on the palate and suitable for inclusion as a Wine Master Selection.

We taste thousands of wine each year and only a handful get selected. The Wine Masters’ Selections are not necessarily expensive — there are wines from every price point.

The number of global wine producers is VAST – many are small, in fact they are too small for national distribution. In the world of wine, small, or not well known, does not equal bad – it often equals great!

For many wine buyers the complexity of choice, fear of price and disappointment are major deterrents to trying new wines.

In fact choosing wine should be an adventure and it should be fun. Now Wine Masters Selections enable you to fearlessly expand your wine horizons. These are wines that you can trust at prices that make exploring wine an experience to embrace. Thus we encourage you to Venture Beyond your “known zone” and discover the possibilities of a Wine Masters selection – we will help you expand your horizons, not your budget. Try our monthly Venture Pack to get you started.

Venture Beyond and change the way you approach wine — no intimidation, no disappointments, no guesswork.

And most importantly, no over-pricing. With world-class wines at every price point, we take all the risk out of buying wine and put in all the fun - – make a choice and relax!

Look for the Wine Masters Seal of Approval – your assurance of exceptional wine and value at every price point.

Sommelier chosen, customer endorsed AND a value at every price point! The Wine Masters’ Selections give you access to the finest in wines from around the world.